Sweeeeet! Baskin-Robbins the world's largest ice cream store chain, will be released in theaters on June 8th, celebrating the theme of Sony Pictures Animation's animated comedy "The Song of Surfing", launching a series of new refreshing Frozen food. Baskin-Robbins is launching seven frozen snacks with a lot of surfing themes to let ice cream lovers spend the summer. Baskin-Robbins is also flying from the Pacific Ocean to the Atlantic via mobile tour and Big Wave Instant Win games.
Baskin-Robbins created an exciting fanatic of Penguin Swirl and Splish Splash(TM) this summer with its new tubular Surf's Up inspiration. Ice cream lovers become wild because black ice cream and blue sherbet are the first to become a tongue penguin black and sea blue. In addition, consumers can use one of the Baskin-Robbins to cool the new Fruit Blast Smoothie, a true fruit and non-fat frozen yogurt that offers a variety of new and exotic fruit flavors such as Berry. Pomegranate Banana.
"Baskin-Robbins will return to California to bring summer fun to its customers," said Scott Colwell, vice president of marketing at Baskin-Robbins. “We are very happy to start our mobile tour and help ice cream lovers celebrate their day with our refreshing new food.”
Surf's Up Ice Cream Treats
This summer Baskin-Robbins invites guys and dudes to sneak into the summer with irresistible cold food. Baskin-Robbins Surf's Up ice cream and frozen snacks are now available on August 19, 2007 at participating stores across the country.
o Penguin Swirl : Black mixed berry ice cream and white swirl Tutti Fruiti ice.
o Splish Splash(TM): a refreshing mixture of blueberry sherbet rotated with blueberry ice
o Fruit Blast Smoothie : Real fruit blended fat-free frozen yogurt flavor Smooth and satisfying. Can be found in new berry bananas, strawberry bananas and mangoes.
o Fruit Blast : The real fruit is mixed with ice, presenting a crisp, bold and intense taste. Can be used in new berry pomegranates, new blueberries, strawberry citrus and wild mangoes.
o Penguin Cone : Scrub Penguin leaning against palm trees is a refreshing change of ice cream for Baskin-Robbins single spoon
o Surf's Up Sundae : Defeat calories with tropical flavors! Very Berry Strawberry, WorldClass® Chocolate and Nut Coconut Ice Cream Layered with Pineapple Top and Crushed Whole Wheat Biscuits, topped with whipped cream, half a banana and Surf's Up Chocolate Bar.
o Surf's Up Ice Cream Cake : A complete cake turned into a beach scene, complete with Cody and tank riding waves. A new Fudge Crunch Cake can be purchased at Baskin-Robbins with a layer of fondant and chocolate shortbread between the two layers of ice cream.
Cruise Coast to Coast
Baskin-Robbins is cruising around the city this summer with Surf's Up Mobile Tour. This mobile vehicle features a color photo of the Surf's Up character Cody, Lani and Chicken Joe, which will give consumers the opportunity to taste the Baskin-Robbins ice cream and play Ubisoft's new Surf's Up video game. And get desserts and offers. Mobile Travel will begin in Los Angeles and New York on June 1, 2007, and will host 31 cities including San Diego, Sacramento, California, San Francisco, Baltimore, Washington, Chicago, Houston and Dallas. The East Coast Tour will end in Dallas on July 16, 2007, and the West Coast Tour will end on July 31, 2007 in Fresno, California.
Seize a wave and win
Create a bigger summer This year, Baskin-Robbins created the Big Wave Instant Win game online. Participants can check out Surf's Up at http://www.bigwaveblast.com or http://www.baskinrobbins.com/bigwave to see if Cody Maverick has successfully boarded the wave. When Cody hangs ten, the contestant wins! If the Cody disappears, the consumer will receive a coupon for Fruit Blast Smoothies and can come back again the next day to win. Consumers can participate in the July 31, 2007 competition every day, have the opportunity to win Baskin-Robbins coupons and many exciting prizes, including:
four trips to Jamaica all-inclusive
Four people travel to Hilton Hawaiian Village in Honolulu
Baskin-Robbins treats one year
Surf's Up video games, DVDs, etc.
except Big Wave Instant Win Games, web sites offer more Surf's Up inspiration fun, including Gnarly name generator, downloadable Surf's Up wallpaper, screen saver, friend icon, Ubisoft mini version Surf's Up Video games, etc.
Flavor History and Innovation
Baskin-Robbins has created more than 1,000 ice cream flavors over the past 61 years, many of which have been inspired by fashion, characters, time events and popular cultural trends. Baskin-Robbins continues to be a leader in ice cream flavor innovation by continuously introducing new ice cream flavors into its extensive flavor base. This iconic brand is dedicated to satisfying taste buds of all ages with exciting new and traditional menu options.
Baskin-Robbins, the world's largest ice cream specialty store chain, creates and markets more than 5,600 retail stores worldwide offering innovative premium ice cream, specialty frozen desserts and beverages. Founded by two ice cream lovers, Baskin-Robbins has created a passion for more than 1,000 ice cream flavors and a variety of delicacies. Headquartered in Canton, Massachusetts, Baskin-Robbins is Dunkin'Brands, Inc. Part of a family business. For more information, please visit http://www.baskinrobbins.com.
About Surf's Up
Surf's Up is an animated comedy that explores the behind-the-scenes story of the high-end world of competitive surfing. The film depicts the teenage Rockhopper penguin Cody Maverick (Shia LaBeouf), an up-and-coming surfer who entered his first professional game. A film crew then recorded his experience. Cody left his family, returned to Shiverpool, Antarctica, and went to Pen Gu Island for the Big Z Memorial Surf Off. Along the way, Cody met Sheboygan surfer Chicken Joe (Jon Heder), famous surfer Reggie Belafonte (James Woods), surf genius scout Mikey Abromowitz (Mario Cantone), and energetic lifeguard Lani Aliikai (Zooey Deschanel) ), they all recognize Cody's passion for surfing, even if it is sometimes misleading. Cody believes that winning will bring him the admiration and respect he desires, but when he unexpectedly faces a deserted old surfer (Jeff Bridges), Cody begins to find his way. And found that the real winner is not always the first person to enter.
About Columbia Pictures:
Columbia Pictures is part of the Columbia Samsung Film Group and is a Sony Pictures Entertainment Company. Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation (SCA), a subsidiary of Sony Corporation, headquartered in Tokyo. SPE's global operations include film production and distribution; television production and distribution; digital content creation and distribution; global channel investment; home entertainment acquisitions and distribution; studio facility operations; development of new entertainment products, services and technologies; Countries release movie entertainment programs. Sony Pictures Entertainment can be found on the World Wide Web at http://www.sonypictures.com.
About Sony Pictures Animation:
Sony Pictures Animation was established in May 2002 to enable Sony Pictures Entertainment to leverage the imagination of the creative community to develop the most digitally-enabled characters and stories and bring them to audiences of all ages. entertainment. The department’s first film “Open Season” was released in September 2006. Sony Pictures Animation is currently working on Surf's Up (released on June 8, 2007) and Cloudy With A Chance of Meatballs (Spring 2009)
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